Pockets, handles, a zipper, some webbing. The twenty-dollar one and the ninety-dollar one look like cousins from three feet away.
So men buy on the tag, the brand, or the price — and half of them end up digging just like before.
The difference isn't how many pockets it has. It's how deep they are, and you have to load the thing to find out.
Here's the test that has never misled anyone. Walk out to your tool box right now, open it, and count how many tools you could pick up without moving another tool first.
Four or five out of thirty? That's a pile with a lid on it. Doesn't matter what it cost.
Nearly all of them? That's storage.
The reason is simple, and it's the same principle behind a pegboard: depth is what buries things. Any container with depth turns your tools into a stack, and a stack means the one you want is underneath the ones you don't.
A tool box has depth by design. That's why it can look organized on Sunday and cost you twenty minutes on Saturday.
